Synopsis
April’s daily practice of gratitude began about 4 years ago. She saw on her FaceBook feed that someone had posted their 1st gratitude on the 1st day of November and thought, that’s cool, I will do the same, posting a gratitude each day of November. As the end of the month approached, April felt sad that people would express gratitude only for the month of November so she vowed to post one everyday for the rest of the year. Little did she know those simple posts would turn into something bigger. Something she never saw coming. A true gift. That gift was Grace. And the experience of Presence. Being present every moment of every day. The gratitude posts turned into inspirations and personal insights. Some funny, some lighthearted, some sharing the shadow side of ourselves, always with the intention of being heart centered and an open door to a deeper conversation.
These posts were always accompanied by a photo of the sunrise in her backyard, sometimes ablaze with colors beyond description or the drama of winter clouds passing over head.
Fast forward a few years, April creates the Zenspiration Box, A Life Coach In A Box Exclusively For Women, a monthly subscription box model that features gratitude and inspiration.
Of course a guided journal is the perfect companion to this already established platform, and 'Ordinary Zenspiration' is born.

'Ordinary Zenspiration' is filled with inspiration to help you step out of your comfort zone and into living your life fully. Every day is an opportunity to facilitate grounding, gratitude and presence. With the practice of mindful gratitude, one will find the extraordinary in the ordinary and where with all to embrace personal transformation.

This guided journal is beautiful and functional, including original photography by April, of the glorious sunrises that inspired her to post a gratitude or inspiration every day of the year on her personal FaceBook page. Similarly, each page features the best of April's inspirational thoughts followed with simple, actionable steps that can be implemented to move you forward in this journey called life. Do you know your purpose? Do you experience your passion? Do you invite unexpected possibilities? April is your back pocket life coach keeping you accountable to your purpose.

Most people cruise through their life on auto pilot, never taking the time to explore themselves on a deeper level. Many people wish to never go there, based on fear. The truth is, that is exactly where the gold is hidden. Deep with in our hearts. Travel with April on a daily visit to your heart. Together we will learn to access our heart and how to excavate the gold that has always been there. Imagine accessing the unlimited possibilities of owning your brilliance and how that will bring you to your true life's purpose.
The time to step outside of your comfort zone is now. Breathe deep, feel your edge and let's go!
Outline
The book begins with an introduction of April's story, what brought her to the practice of mindfulness through gratitude, and why that is the biggest gift to receive.

How to use the book with a self assessment page for the reader to determine their current life situations in areas of health, wealth, relationships, career,family, spirituality and personal development.

Followed with four sections, representing the four seasons, Spring, Summer, Winter and Fall with a photo of the rising sun in it's natural position of each season.
Each season a metaphor to personal growth. Each page with an inspirational thought or gratitude, as well as room to journal your thoughts. Also an action step to get you moving forward, opening up new neural pathways in the brain that will cement the new habit.

Spring evokes thoughts of new beginnings, birth and growth. Fresh ideas. Unexpected opportunities.

Summer is all about coming into bloom, moving forward with confidence. Bright and bold, we master our stride in summer.

Autumn reminds us to let go of what's not needed by dropping our leaves. Shedding those old personas and stories that simply are not who we wish to be.

Winter is a time to cultivate quiet bringing out our deepest source of intuition and creativity.
Each page will have a place for the current date, allowing you to journal with out restriction to the calendar. It really is all about you, high time you got to know her better.
'Ordinary Zenspiration' will connect to April's FaceBook group 'Zenspiration Nation', free for anyone to join, offering a platform for April to connect with and support her audience.
Example of the daily inspiration;
Thursday April 25, 2019
You my friend are not as ordinary as
you believe. Truth is, you are far from ordinary. You are one of a kind, with a code of life that no other carries. Exclusive. Particular. Different. Individual. Rare. I already hear you questioning ‘Rare’ because humans abound in vast numbers on this planet. Yes, you are a rare, one of kind, individual with many gifts to share. Shine on beautiful one!
Action Step: Mirror Work. Gaze into your eyes and repeat 20 times, you are beautiful.

Audience
The target market for this journal is my current audience on Facebook and InstaGram. Also a focus on women. Women at every phase of their life are looking for validation of feelings of low self esteem, inadequacy and worthiness and how to overcome them.
The market is prime for growth. Mindfulness appears to be a trend, a buzzword on every magazine stand. The truth is people, women especially are looking to be heard. They are asking for support. Women intuitively are the caretakers of our world, but unless they learn self care first, the result of burn out and overwhelm leaves women drowning in their own unworthiness and to do lists. My goal is to empower as many people as I can.

From MarketResearch.com:
The total U.S. self-improvement market was worth $9.9 billion in 2016, constituting growth of just 4.3% since 2011. Growth was mainly hurt by weak performance in infomercials and commercial diet programs. We should see better 5.6% average yearly gains from 2016 to 2022, when the overall market value should increase to $13.2 billion.
From www.npd.com;

Over the past year, U.S. consumers have spent nearly $210 million at retail for unruled spiral, composition, graphing, and other notebooks – an 18 percent increase in sales over the prior year. Select writing instruments commonly used for this activity have also seen growth, including color markers (+17 percent); paint markers (+9 percent); permanent markers (+6 percent); gel pens (+6 percent); and porous pens (+5 percent).

Promotion
What I understand to be effective in selling something is to know you are not selling the thing, you are selling results. Express your knowledge of solving a specific problem and you provide a solution through a service, instruction, podcast, webinar or a book!
Social media is a quick, easy and inexpensive platform for reaching many people.

Currently, April Cacciatori has 2,061 friends on her personal FaceBook page, 1,270 on her FaceBook business page and InstaGram shows 1,118 Followers, total 4,448. Social media is a quick, easy and inexpensive platform for reaching many people.
April has a thriving massage therapy practice with over 6000 customer profiles on file and belongs to numerous networking groups online and locally within her hometown area such as The Mohawk Valley Women's Business Network and Women Ties.

Planning for a book launch begins early by creating a buzz, and promoting interest around the idea of the project. Posting on social media, encouraging conversational interaction with these posts boosts the organic sharing algorithms, getting the message to even more people. Add in FaceBook Ads and the sky is the limit as to how many people reached.
Speaking to your target market, the conversation is about why each and everyone of them must have this book.